In this episode, Andreas explores how AI is revolutionizing customer engagement with emotional recognition technologies and reshaping marketing through generative AI and NLP. Real-world examples showcase AI's impact on personalized experiences, innovative campaigns, and the ethical considerations surrounding its use. Andreas also shares insights from collaborative research and education programs equipping future marketers with essential AI skills. This episode is based on Andreas' co-authored publication with Giulia Pavone (Kedge Business School) and Lars Meyer-Waarden (Toulouse Capitole University): "From analytics to empathy and creativity charting the ai revolution in marketing practice and education".
Chapters (3)
About the podcast
Marketing, AI, and digital strategy are evolving fast—how do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers what’s next in customer-centric digital strategy—no hype, just clarity. Tune in to stay ahead in the digital age.