Vlerick Professor Andreas Munzel and co-host Christina unpack how AI agents inside tools like ChatGPT are moving from product recommendations to actually completing purchases. They explore how this rise of agentic commerce reshapes the 7A customer journey and what it means for brands, retailers, and digital marketers who donât want to lose the customer relationship to AI.
About the podcast
Marketing, AI, and digital strategy are evolving fastâhow do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers whatâs next in customer-centric digital strategyâno hype, just clarity. Tune in to stay ahead in the digital age.
Share this episode
Share with friends and family