The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy

Is Your Brand Invisible? Thriving in the Age of AI-Powered Search

AI is reshaping how customers find and trust brands online. In this episode of The Customer Code, Christina and Andreas dive into the rise of AI-powered search tools like Google AI Overviews, Perplexity.ai, and Bing Copilot - and what they mean for brand visibility. Traditional SEO is no longer enough. Discover why being ranked isn’t the goal anymore, why inclusion in AI-generated answers is the new metric for success, and how brands can adapt to stay relevant in an answer-driven world. Clear insights, no hype; just what you need to navigate the future of search.