AI is reshaping how customers find and trust brands online. In this episode of The Customer Code, Christina and Andreas dive into the rise of AI-powered search tools like Google AI Overviews, Perplexity.ai, and Bing Copilot - and what they mean for brand visibility. Traditional SEO is no longer enough. Discover why being ranked isnât the goal anymore, why inclusion in AI-generated answers is the new metric for success, and how brands can adapt to stay relevant in an answer-driven world. Clear insights, no hype; just what you need to navigate the future of search.
About the podcast
Marketing, AI, and digital strategy are evolving fastâhow do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers whatâs next in customer-centric digital strategyâno hype, just clarity. Tune in to stay ahead in the digital age.
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