This episode examines the role of third-party cookies in marketing and the shifting landscape due to privacy regulations like GDPR and CCPA. Hear about innovations like Google's Privacy Sandbox, first-party data strategies, and how companies, big and small, are navigating these changes. Discover how building consumer trust and embracing privacy-first approaches are paving the way for the future of digital marketing.
Chapters (3)
About the podcast
Marketing, AI, and digital strategy are evolving fastâhow do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers whatâs next in customer-centric digital strategyâno hype, just clarity. Tune in to stay ahead in the digital age.