Episodes
This podcast is brought to you by Jellypod, Inc.
© 2025 All rights reserved.
This podcast is brought to you by Jellypod, Inc.
© 2025 All rights reserved.
The Customer Code - Decoding the Future of Marketing, AI, and Digital StrategyIn this episode, Andreas and Christina discuss the evolution from Kotler's 5A framework to the 7A model by Vlerick Business School, emphasizing its impact on customer retention and loyalty. They share insights into how companies like Unilever implement post-purchase strategies and explore innovations like AI-powered tools to refine customer interactions. Join us for expert advice and case studies on enhancing advocacy and engagement through the 7A framework.
Chapters (3)
About the podcast
Marketing, AI, and digital strategy are evolving fast—how do we make sense of it all? The Customer Code breaks down the latest trends, innovations, and disruptions, translating complexity into actionable insights. With the help of AI, your host, Andreas Munzel, deciphers what’s next in customer-centric digital strategy—no hype, just clarity. Tune in to stay ahead in the digital age.
